Nidle

visual identity • 2023

about the project

Nidle is a small business born out of a passion for knitting, crocheting, and a love for unique garments and accessories. Founded in 2023, Nidle’s visual identity reflects the spirit and personality of its craftsperson.

the logo

the process

Here are several sketches we considered before choosing the final version:

Initial sketch

Final design:

Final logo

the visual identity

logo variations

typeface

colors

Nidle logo in Anemone Magazine No. 2, 2023-2024, by Anemone Maison:

Looking for more? The full branding guide is available here. Make sure to also check out nidle on Instagram!