about the project

Derma360 is a dermatology clinic based in Bucharest, Romania, that is striving to provide its patients with the highest standards in medical practice.

the goal

The clinic’s team decided it’s time to refresh their visual identity and I worked closely with them to provide the changes they were looking for.

the logo

The founders of the clinic wanted their logo to capture the comprehensive approach of the medical team. We revisited the old logo and decided to use “360” to aid us in achieving this goal.

Old logo

Old and updated color palettes

Moving further, I defined an extended color palette and typeface pairings aimed at more complex communication materials such as prints and website. We revisited the tone of voice the brand uses on social media platforms and ended the rebranding process with a business card redesign. You can access the full brand book for the final results. The brand updates will soon be available on Derma360’s official website.

Spending your time here is greatly appreciated.