turo.ro
a (very) brief overview • UI/UX case study • work in progress - under development • 2023-2024
You’re currently viewing the summary of this case study. Curious to see more? The full version is available here.
what is turo?
Turo.ro, part of a 3-app ecosystem owned by KeyStay, connects property owners with travelers seeking temporary stays. Alongside KleanStay and the KeyStay Guest App, they offer a complete solution for managing private rentals, including cleaning and repairs, as well as a 24/7 virtual reception desk.
my role
I was the sole UX designer engaged in developing the ecosystem, and I was responsible for the end-to-end design process. Along with a team of incredible professionals, we were able to deliver the alpha version of the ecosystem at the beginning of 2024.
project overview
Challenge: In 2023, Turo aimed to re-enter the Romanian travel market, focusing on mid- and high-end private accommodations. As the sole UX designer, my task was to design a user-friendly platform catering to families and couples.
User Needs: Research revealed distinct user types: families that prioritized hassle-free experiences with suitable amenities, and couples that sought romantic getaways in unique settings.
Solution: I designed features like amenity filtering, child-friendly tags, pet-friendly tags, and accommodation categories. Wireframes and planned usability testing aim to refine the experience.
Impact: The project is in the feedback-gathering phase, with plans for ongoing user feedback, iteration, and feature implementation.
Learnings: This project highlighted the importance of understanding user needs and iterating based on feedback.
from lo-fi wireframes to hi-fi mockups
Here are some “before" & after” screens:
Homepage explorations
Homepage, search results - final designs
Landlord’s agenda: activity, mobile screen
Landlord’s agenda: activity, desktop screen
Landlord agenda
The landlord's agenda aims to provide the user with a quick update on the state of their properties. Each entry includes the name of the property, the number of guests, and statuses (“check-in”, “check-out”, and “occupied”).
Landlord’s dashboard: property availability, mobile screen
Landlord’s dashboard: property availability, desktop screen
Landlord dashboard
The landlord's dashboard provides home owners with information on their properties, like upcoming reservations, reviews, and stats.
User profile - traveler
User profile - landlord
Kindly be reminded that you’re currently viewing the summary of this case study. Curious to see more? The full version is available here.